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The Beko Smart Living Index
The first study of its size examining how consumers view and adopt sustainable home living and smart appliance technology.
Developed to provide actionable insights for industry, policymakers, and media, Beko’s Smart Living Index explores how financial pressures, generational shifts, and regional differences are shaping household behaviours worldwide. By surveying 6,000 consumers across 12 countries, the Index positions Beko as a thought leader in sustainability and smart living, while reinforcing its commitment to making sustainable living accessible, affordable, and trusted.
A study involving 6,000 respondents across 12 markets, with representative demographic quotas applied to reflect accurate market views on smart living. Conducted by JL Partners, an independent research agency, the study assessed various dimensions, such as appliance usage, smart tech preferences, energy consumption awareness, sustainability priorities, trust in AI, and expectations of government policies, ensuring rigor and representativeness in its findings.
Research reveals an age versus income paradox in energy-saving behavior, where such activities increase with age but decrease with income, with those over 54 leading in energy conservation efforts. Emerging markets like Egypt, Thailand, and Pakistan, value smart living more than developed markets such as the UK, Germany, and France. Cost emerges as a major factor, with 8 out of 12 markets highlighting energy costs as the top environmental concern and 44–70% citing high purchase costs as a barrier to adopting smart appliances. Moreover, a trust gap persists in Europe, where fewer than 20% of consumers in key markets like France and Germany trust AI-powered appliances, despite recognizing their environmental benefits.
More than three out of four consumers in Thailand and Pakistan want their appliances to be smarter.
Over half of consumers think the government should intervene in the transition to more sustainable home appliances.
More than 75% in every country say they had changed their approach to buying appliances in the last 12 months.
Cost emerges as a major factor, with 8 out of 12 markets highlighting energy costs as the top environmental concern
More than 9 out of 12 consumers are regularly engaging in energy saving behaviour.
Over 50% of consumers use energy saving settings on their dishwasher over all markets.
More than three out of four consumers in Thailand and Pakistan want their appliances to be smarter.
Over half of consumers think the government should intervene in the transition to more sustainable home appliances.
More than 75% in every country say they had changed their approach to buying appliances in the last 12 months.
Cost emerges as a major factor, with 8 out of 12 markets highlighting energy costs as the top environmental concern
More than 9 out of 12 consumers are regularly engaging in energy saving behaviour.
Over 50% of consumers use energy saving settings on their dishwasher over all markets.
Perspectives on smart living, innovation and trust
"This research makes one thing unmistakably clear: sustainability is now being shaped by economic reality and climate pressure, not just values."
Rising energy costs, extreme weather and volatile electricity prices are forcing households to rethink how they live, and smart, energy-efficient homes are becoming essential. Europe has the innovation capability to lead this transformation globally, but leadership requires speed, trust and scale. At a time of intensifying competition, particularly from China, we need stronger public-private collaboration to accelerate sustainable manufacturing and ensure European innovation remains competitive, trusted and accessible to all.
Hakan Bulgurlu | Chief Executive Officer, Beko
"This research makes one thing unmistakably clear: sustainability is now being shaped by economic reality and climate pressure, not just values."
Rising energy costs, extreme weather and volatile electricity prices are forcing households to rethink how they live, and smart, energy-efficient homes are becoming essential. Europe has the innovation capability to lead this transformation globally, but leadership requires speed, trust and scale. At a time of intensifying competition, particularly from China, we need stronger public-private collaboration to accelerate sustainable manufacturing and ensure European innovation remains competitive, trusted and accessible to all.
Hakan Bulgurlu | Chief Executive Officer, Beko
"Our Smart Living Index highlights the urgent need to bridge the trust gap in smart technology to unlock its full potential for a sustainable future."
The Index validates our vision here at Beko, where we believe that consumers should have the choice to lead greener lives, regardless of financial pressures. By understanding global energy-saving trends and perceptions of smart appliances, we are even more equipped to meet the needs of our customers.
Ragıp Balcıoğlu | Global Chief Marketing and Strategy Officer, Beko
"Our Smart Living Index highlights the urgent need to bridge the trust gap in smart technology to unlock its full potential for a sustainable future."
The Index validates our vision here at Beko, where we believe that consumers should have the choice to lead greener lives, regardless of financial pressures. By understanding global energy-saving trends and perceptions of smart appliances, we are even more equipped to meet the needs of our customers.
Ragıp Balcıoğlu | Global Chief Marketing and Strategy Officer, Beko
"For Europe, the findings are both a warning and an opportunity."
While consumers are feeling the impact of climate volatility and rising energy costs more acutely than ever, Europe is at risk of falling behind in smart living adoption. To remain competitive, we must accelerate innovation, rebuild confidence in smart technologies and strengthen Europe’s sustainable manufacturing base. Targeted government support will be crucial in helping households adopt energy-efficient solutions and in ensuring Europe continues to lead in sustainable, high-quality home innovation.
Akın Garzanlı | Chief Executive Officer, Beko Europe
"For Europe, the findings are both a warning and an opportunity."
While consumers are feeling the impact of climate volatility and rising energy costs more acutely than ever, Europe is at risk of falling behind in smart living adoption. To remain competitive, we must accelerate innovation, rebuild confidence in smart technologies and strengthen Europe’s sustainable manufacturing base. Targeted government support will be crucial in helping households adopt energy-efficient solutions and in ensuring Europe continues to lead in sustainable, high-quality home innovation.
Akın Garzanlı | Chief Executive Officer, Beko Europe
