Zafer Üstüner

Chief Commercial Officer


Zafer Üstüner received his double major bachelor’s degree in Electronics Engineering and Mathematics from Bogaziçi University, Turkey in 1991 and an MBA degree from Koç University, Turkey in 1998. Additionally, he completed Harvard Business School’s Advanced Business Program in 2018.

Zafer began his career at Arçelik as International Sales Manager (2001-2007), before his appointment as Country Manager of Beko Germany (2007-2012). There followed appointments as Country Manager of Beko Russia (2012-2015), and Regional Director of Russia and CIS countries in 2016. At the end of 2016, Zafer became Country Manager of Thailand and Regional Director of APAC (overseeing Australia, New Zealand, China, Malaysia, Vietnam, Singapore, Indonesia and Philippines). In 2021, he was appointed CEO of Arcelik Hitachi Home Appliances, a joint venture between Arcelik and Hitachi Global Life Solutions.

He is a recognised expert in Turnaround, Business Management, Negotiation, Marketing Management, Business Planning, Consumer Products, and Sales, established over the course of a career spanning 30 years in the home appliances industry.