Having built its success on energy efficiency, sustainability, and responsible innovation, Beko is advocating for a forward-looking industrial strategy that moves beyond regulation and toward meaningful investment in clean technology, resilient supply chains, and competitive manufacturing.
Commenting on the deal, Hakan Bulgurlu, CEO of Beko, stated: “Europe needs a bold, investment-driven industrial strategy and regulatory framework that allows companies to thrive. The Clean Industrial Deal marks a pivotal moment for Europe's industrial future. But it must deliver on its promise of making Europe a leader in green and competitive industries—without risking our manufacturing base in the process. It is vital that the European Commission uses this opportunity to look across Europe's industrial manufacturing landscape and recognize the role the home appliances sector can play as a strategic enabler of Europe’s climate and industrial ambition. Home appliances is a critical industry—not only as a major employer and driver of innovation but also as a key catalyst for supply chain resilience and a direct contributor to energy efficiency in every EU household. Energy-efficient appliances are one of the fastest and most cost-effective ways to cut emissions, lower energy bills, and support the clean energy transition. To accelerate progress toward climate neutrality, the EU should enhance support for the industry by mobilizing investment incentives and ensuring a level playing field in international trade.”
As one of the world’s largest manufacturers with scale and expertise, Beko acknowledges its vital position in advancing decarbonization efforts. Energy efficiency, often referred to as the “first fuel” in the clean energy transition, is therefore a top priority for Beko. Currently, energy-efficient appliances make up over 70% of units produced and drive the majority of the company’s revenue.
“While companies often choose between profit and responsibility, Beko is the living proof that a balanced approach makes good business sense. We have already demonstrated leadership in sustainable innovation—our products save energy, reduce waste, and align with the Green Deal. But we cannot succeed alone. We would like to see Europe shift from reactive policies to proactive investments in its industrial sector. Targeted incentives for renewable energy adoption, production infrastructure, and sustainable product development will play a critical role in securing the bloc’s competitive future.” concluded, Bulgurlu.
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Beko Calls for a United Industrial Policy in Harmony with Climate Ambitions at Clean Industrial Deal Event