The Beko Smart Living Index
The first study of its size examining how consumers view and adopt sustainable home living and smart appliance technology.
Developed to provide actionable insights for industry, policymakers, and media, Beko’s Smart Living Index explores how financial pressures, generational shifts, and regional differences are shaping household behaviours worldwide. By surveying 6,000 consumers across 12 countries, the Index positions Beko as a thought leader in sustainability and smart living, while reinforcing its commitment to making sustainable living accessible, affordable, and trusted.
A study involving 6,000 respondents across 12 markets, with representative demographic quotas applied to reflect accurate market views on smart living. Conducted by JL Partners, an independent research agency, the study assessed various dimensions, such as appliance usage, smart tech preferences, energy consumption awareness, sustainability priorities, trust in AI, and expectations of government policies, ensuring rigor and representativeness in its findings.
Research reveals an age versus income paradox in energy-saving behavior, where such activities increase with age but decrease with income, with those over 54 leading in energy conservation efforts. Emerging markets like Egypt, Thailand, and Pakistan, value smart living more than developed markets such as the UK, Germany, and France. Cost emerges as a major factor, with 8 out of 12 markets highlighting energy costs as the top environmental concern and 44–70% citing high purchase costs as a barrier to adopting smart appliances. Moreover, a trust gap persists in Europe, where fewer than 20% of consumers in key markets like France and Germany trust AI-powered appliances, despite recognizing their environmental benefits.
More than three out of four consumers in Thailand and Pakistan want their appliances to be smarter.
Over half of consumers think the government should intervene in the transition to more sustainable home appliances.
More than 75% in every country say they had changed their approach to buying appliances in the last 12 months.
Cost emerges as a major factor, with 8 out of 12 markets highlighting energy costs as the top environmental concern
More than 9 out of 12 consumers are regularly engaging in energy saving behaviour.
Over 50% of consumers use energy saving settings on their dishwasher over all markets.
Perspectives on smart living, innovation and trust
