Supporting Local Communities

At Beko, we aim to improve lives and strengthen local communities through our activities in the areas of:

• Gender equality

• Quality education

• Entrepreneurship ecosystem

• Sustainable living and environment

For more detail about our activities, please see our Sustainability Report.

GENDER EQUALITY

We promote gender equality in both our value chain operations and community engagements. As a signatory of the Women’s Empowerment Principles (WEPs) since 2017, we have been actively promoting gender equality among key stakeholders, raising awareness, increasing women’s employment opportunities, and supporting their professional development. Furthermore, we launched a gender equality movement in the technology and innovation field in cooperation with the UN Women’s Generation Equality Forum, under the leadership of Koç Holding. We became a supporter of the Action Coalition (AC) initiative and submitted our commitments to achieve concrete change in the technology and innovation field for women by 2026.

WE-inTech (AC)

As part of our Action Coalition commitments, we launched the “You are an Engineer, You
are with us” project in 2019 to increase the presence of women in R&D and innovation
fields by empowering 3rd or 4th grade women university students (between 17-23 years of age) in Türkiye. In light of our Action Coalition commitments, we changed the program’s name to “WE-inTech” and expanded the project’s scope  on a global scale by including Romania, Pakistan, and South Africa to meet the local needs of the targeted countries.

500 Women Technicians (AC)

Increasing women employees’ share in STEM (Science, Technology, Engineering,
Mathematics) fields at Beko is one of our Action Coalition commitments. We aim to ensure that 1,000 women receive technical training and start working as technical service personnel in Arçelik Authorized Services. Therefore, we introduced the 500 Women Technicians program to enable women gain new professional technical competencies, empowering them to upskill and advance their careers within the technician network, thus fostering equality through talent transformation.

QUALITY EDUCATION

Digital Wings Project (AC)

The Digital Wings project aims to contribute to gender equality in business life by equipping young girls with technology and the 21st century’s competencies. As part of our Action Coalition commitments, we aim to provide technology-design and IT and software trainings to 100,000 girls (aged 10–14) in 81 provinces in Türkiye until 2026 with this project.

PREP

We organize a mentoring program called PREP, aiming to strengthen university students’
competencies, prepare them for the future, and familiarize them with digital transformation. Meeting these defined goals, the PREP program offers technical and soft skills, combined with language trainings to students.

Erasmus+ VET Learner and Staff Mobility Accreditation and Vocational Training Mobility Project

The Erasmus+ VET Learner and Staff Mobility Accreditation is a tool developed for the improvement of institutions and organizations willing to implement cross-border exchange and cooperation in the field of vocational and technical education. Our program, which is valid for the 2021–2027 period, supports initial and continuing vocational education and training, and work-based learning in all its forms.

First Step Development Program

The “First Step Development” program, initiated in 2020 , was designed for motivating dealer stores and after-sales services’ children (in the second or third grade of university education) to continue their family businesses. This program aims to support participants in their journey of knowing Beko closer, make them gain vision about technology and the business world with different dynamics and a comprehensive development opportunity, motivate them continue their family business (being dealers and after sales services), and aspire them for this career path. It is a one-month program including 20 days of full learning activity enriched with social and informal networking.

Leadership at Work, Equality in Internship Project

The "Leadership at Work, Equality in Internship" project, initiated in 2022, is an internship program at Arçelik & Beko authorized dealers and services in Türkiye designed for female university students and recent graduates. This egalitarian internship program aims to increase these candidates’ interest towards dealers and services and support women’s representation in the economic and social life by supporting them with the power of our authorized dealers and authorized service network spread across every province of Türkiye.

A Grade for the Future Project

The “A Grade for the Future” project, started in March 2022 , aims to support children of hourly-paid employees, dealers, and service employees in the field of mathematics and English and offer them an opportunity to get one step ahead of the current situation, create a stronger bond with Beko, promote social responsibility awareness within the company, and deliver satisfaction by providing lessons to students in need of training.

EMPOWERING ENTREPRENEURSHIP ECOSYSTEM

Beko 100 Women Dealers/ Her Business Her Power (AC)

One of our Action Coalition targets is to increase the number of women entrepreneurs in our dealership ecosystem which is a male-dominated area. To support women’s economic empowerment while strengthening their role in business life and society, we designed the Beko 100 Women Dealers project, which was lately named as “Her Business Her Power” after gaining our 100th women dealer in our ecosystem in 2023. The project aims to increase the number of women dealers from 86 to 150 by 2026.

Innovation Action Coalition Target (AC)

At Beko, we are committed to reaching 1,000 women entrepreneurs and contributing to fund the transfer to women-led startups every year by 2026.

SUSTAINABLE LIVING AND ENVIRONMENT

Domino: The Little One

We have taken a groundbreaking step by extending our efforts in combating the climate crisis to an interactive gaming platform with DOMINO: The Little One. Designed with the objective of promoting “sustainable lives in every home”, DOMINO aims to raise awareness about environmental issues, particularly the climate crisis, and increase sensitivity in different target audiences. We strive to raise awareness regarding individual actions that can be taken to address issues affecting the continuity of the ecosystem focused on the climate crisis through the character of DOMINO. DOMINO: The Little One became accessible on Steam (Windows), App Store, and Android devices on November 23, 2023.

Grundig Sustainability Vision; Respect Food and Respect Planet

With its “Respect Planet” vision, the brand encourages consumers to choose sustainable alternatives in their product portfolio. The technologies developed by Grundig, envisioned for a better future, helped consumers shift their consumption habits into responsible ones. Grundig introduces environmentally friendly products and technologies that prioritize the effective use of resources such as water, material, and energy.

Moreover, with the “Respect Food” approach, Grundig collaborates on joint projects with national and global organizations to tackle food waste. Since 2016, the ongoing partnership with Food for Soul has supported the existence and openings of Refettorios around the world in their fight against food waste, while also helping people in need access delicious food.

Beko Global, Healthy Living and Sustainability Communications

In its 60 years of history, Beko has always been guided by the aim of offering innovative products that are good for the consumers and the planet. Beko’s purpose is to develop healthy technologies and empower future generations to have a healthier life in a healthier world. For this reason, Beko works tirelessly to provide technologies and solutions to protect humans' and the planet's health. In order to protect human health, Beko supports its consumers with a wide range of technologies that preserve the nutritional values of food with healthy cooking solutions. Furthermore, with the belief that a healthy life is only possible on a healthy planet, Beko works to innovate technologies that protect nature. Beko strives for the conscious use of natural resources and the reduction of carbon footprint with products including recycled and natural materials, and energy and water efficient technologies.